Everything You Need to Know About Progressive Web Applications (PWAs)

At Tukan Agency, a boutique digital agency operating in Paris and Budapest for over 10 years, we’re constantly exploring innovative ways to elevate your digital experience. One such innovation is Progressive Web Applications (PWAs). Whether you’re a client or a prospect, understanding what PWAs can do for your business is crucial. Let’s dive in!

What Are Progressive Web Applications (PWAs)?

PWAs are web applications that offer a native app-like experience through a browser. They are built using standard web technologies like HTML, CSS, and JavaScript but provide advanced functionalities like offline access, push notifications, and device hardware access like camera, GPS, etc.

Benefits of PWAs

Cross-Platform Compatibility

PWAs work seamlessly across different operating systems such as macOS, Windows, iOS, and Android. This means you can reach a wider audience without developing separate apps for each platform¹.

Offline Functionality

Thanks to service workers, PWAs can function offline or in low-network conditions, enhancing user experience. This is particularly beneficial for users in areas with unreliable internet connections³.

Performance

PWAs load faster due to efficient caching mechanisms, providing a smooth, native app-like experience. This can lead to higher user engagement and satisfaction².

Reduced Development Costs

A single PWA can serve all platforms, eliminating the need for separate app development for each OS. This can significantly reduce development and maintenance costs².

Enhanced User Engagement

Features like push notifications, location services, and QR code scanning keep users engaged and encourage repeat visits¹.

Installation-Free

Users can add PWAs to their home screens without going through app stores, making it easier for them to access your app.

Famous Examples of PWA Usage

Starbucks

Starbucks developed a PWA for their ordering system, allowing customers to browse the menu, customize their orders, and add items to their carts even without a consistent internet connection. This has doubled the number of web users who place orders each day³.

Uber

Uber’s PWA allows users to book rides and track their driver’s arrival without needing to download the app.

Debenhams

The UK fashion retailer transformed their website into a PWA, resulting in a smoother user experience and increased mobile conversion rates.

Flipboard

The popular news aggregator built a PWA that offers a fast and engaging user experience, even on slow networks.

Statistics on PWA Growth

Market Growth
The global market for PWAs was valued at $1.13 billion in 2023 and is projected to reach $10.44 billion by 2027, exhibiting a Compound Annual Growth Rate (CAGR) of 31.9%.

User Preference
70% of users prefer PWAs over native apps due to their ease of installation and use.

Engagement
PWAs have been shown to increase user engagement and conversion rates significantly. For example, Debenhams saw a 40% increase in mobile revenue after implementing a PWA².

How Tukan Agency Can Help

At Tukan Agency, we’re experts in turning your digital dreams into reality. From concept to design, development to hosting, maintenance to support, we’ve got you covered. Whether you’re looking to develop a new PWA or need help with an existing one, we’re here to assist you every step of the way.

Ready to Innovate?

Contact us today and let’s discuss how a Progressive Web Application can transform your business.
We hope this blog provides a clear understanding of PWAs and their potential benefits for your business. If you’re ready to take the next step, get in touch with us — we’re here to help you innovate and succeed!