PhantomXM
We built on our past collaboration with Phantom Shopping to help them transition their website to PhantomXM. A significant makeover for this industry leader to provide clients with the “Total Xperience Management Concept (TXM)”. Moving from Mystery Shopping to TXM allows them and their clients to go beyond isolated insights, integrating Customer (CX), Employee (EX), and User Experience (UX) to drive real impact.
They use data-driven insights and continuous feedback to help brands turn experiences into loyalty, engagement, and growth.
Services provided
Web & app
developments
Websites
Branding
Consulting
VidEo
production
Case study
Need
Translate the new vision into reality via a new website.
solution
We started with a complete overhaul on the design and journeys to translate the vision of Phantom’s founder. The new site encompasses a new visual identity, completely new content, animations, videos, calculators and integration to their new CRM platforms. All had to flow together and be fully optimised for mobile. Each section of the site uses its own visual identity.
Need
Integrate the new contact requests from the website into the new CRM platform.
solution
With the implementation of their new CRM platform, it was crucial for efficient lead follow-up to integrate user interactions with the site into the most appropriate people at PhantomXM. We worked closely with their provider to integrate the site with their new CRM system.
Need
Make all content editable by the Marketing team.
solution
We focused on ensuring all the content could be easily maintained by PhantomXM’s people. So the team has full control on keeping the content up to date and publishing new content regularly.
Need
Use videos and animations to convey the key messages.
solution
To make the content very easy to understand and memorable, we produced several videos and animations at key places on the site. They convey the key messages and contribute to the visual identity of the site and the brand.
Need
Launch a new eCommcerce site to sell specialised products and solutions.
solution
As the new positioning was supported by a sub-brand providing specialized innovative rating products, we created an online store where businesses can acquire rating cards to help raise the visibility of their client experience and also ask for more advanced assistance with their brand from PhantomXM’s expert team.
client’s feedback
We're here to help you create a website or web application that's successful and secure.
View our other projects
get in touch
THEY TRUST US
